Episode 54 Mostafa ElBermawy
Episode 54 Mostafa ElBermawy In this episode of The Quest for Success Podcast, we sit down with Mostafa ElBermawy – growth advisor, AI strategist, and founder of NoGood, one of the fastest-growing marketing agencies in the US. He’s also the founder of Goodie AI, a revolutionary tool to help brands prepare for the transition to…
In this episode of The Quest for Success Podcast, we sit down with Mostafa ElBermawy – growth advisor, AI strategist, and founder of NoGood, one of the fastest-growing marketing agencies in the US. He’s also the founder of Goodie AI, a revolutionary tool to help brands prepare for the transition to Answer engine optimisation. From his early days in a family business in Cairo to leading cutting-edge marketing strategies for global startups and Fortune 500s, Mostafa shares his definition of success, rooted in purpose, impact, and adaptability.
We dive deep into the evolving world of growth marketing, the rise of AI-powered brand discovery, and what it takes to build and scale a successful company while maintaining strong team culture. Mostafa reflects on lessons learned from corporate and startup life, the critical shift from search engines to action engines, and how brands must evolve to stay relevant in an AI-driven future.
Whether you’re a founder, marketer, or creator, this episode is packed with forward-thinking insights to help you grow with purpose in a fast-changing digital world.
Key Takeaways
- Success means being happy and having the freedom to impact lives.
- Mostafa’s journey blends entrepreneurship, technology, and storytelling.
- Growth engineering identifies key variables for long-term scalability.
- Culture is foundational and starts with how you hire and treat people.
- AI search is an untapped opportunity for brand discovery.
- We’ve moved from search engines to **action engines** – strategy must evolve.
- Content quality, crawlability, and authenticity drive AI visibility.
- Brands no longer fully control their narratives — adaptation is key.
- LLMs will eventually handle low-risk experimentation for marketers.
- Community engagement and distinct storytelling fuel long-term growth.
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Connect with Mostafa:
- LinkedIn: Mostafa’s LinkedIn
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